The Double Seven Festival is the most romantic among traditional Chinese festivals. The day is also now known as Chinese Valentine's Day. The main participants in this festival are young women, and the main activities are to demonstrate their domestic skills; pray for happiness, wealth, and longevity; worship Zhinü (the weaver god), and make wishes for a good husband. The Legend of the Double Seventh Festival It is believed that the Qixi Festival originated from the romantic legend of Niulang the cowherd (牛郎 Niúláng /nyoh-lung/ 'ox youth') and Zhinü the weaver girl (织女 Zhínǚ /jrr-nyoo/ 'brother's daughter / niece (brother's side)'). The legend is popular among Chinese people. Almost everyone knows it, old and young . Legend has it that a young, poor, but kind-hearted cowherd, Niulang, lived with his elder brother after his parents passed away. Unfortunately, both his brother and sister-in-law were cruel and treated him badly. They kicked hi...